Home' Splash Magazine : SPLASH Oct-Nov 2017 Contents Remco2017DesignedbyMarketingEye
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SPASA WA held
its first Pool, Spa
& Outdoor Living
Expo in September
acquiring the business
from MH Nominees
earlier this year.
SPASA WA executive officer Bryce Steele says that nearly
4000 people attended the two-day event to enjoy the offerings
from more than 70 exhibitors.
“ Visitors to the expo have again shown that having a
backyard swimming pool is part of the Western Australian way
of life,” says Steele, adding that it is a little known fact that Perth
leads the way in private pool ownership.
“A 2015 Roy Morgan survey shows 18 per cent of all Perth
residents live in a household with a swimming pool, well above
the national average of 12 per cent,” he says.
The expo showcased swimming pools, spas, landscaping
and services directly to the public, all under the one roof. An
extensive marketing plan was put in place to ensure the expo
was a success.
“ W hat became evident is that even during the current tough
times that are been experienced in Western Australia, owning
a pool or spa is still high on the agenda,” says Steele. “ This was
proven by the fact that more than 70 per cent of visitors were
first-time attendees to the expo, and 60 per cent of them were
there to view swimming pools.”
The next Pool, Spa & Outdoor Living Expo will be held at
Claremont Showgrounds March 10-11, 2018.
Perth consumer show
brings in new buyers
14 SPLASH! October/November 2017
SPASA Victoria says its Winter Spa & Pool Show was a great
success this August, hosting almost 4000 consumers over two days.
Visitors to the Melbourne Convention and Exhibition Centre saw
an extensive range of the latest spa and pool products and received
advice from industry experts on their stands and via a free seminar
program that helped visitors gain important professional advice with
their backyard makeovers.
The show featured 58 exhibiting companies on nearly 2000 square
metres of floorspace,
and exhibitors reported
a high level of genuine
buyers and good quality
The next SPASA
Victoria show will be
held at the Melbourne
February 2-4 2018.
enjoying the sunset
over the Arafura Sea
65 per cent of exhibitors thought
the show was a good outcome
at the Top End
The Australian Swim Schools Association (ASSA) held their second annual
conference this August in Darwin. With more than 200 participants,
expectations were well exceeded, a fact CEO Ross Gage puts down to the high
calibre of presenters including five from overseas.
The speakers included Glen Heidke (Virgin Active, UK), Karen Clay (SwimWEST
Swim Schools, USA), Sharron Crowley (Smartmoves Swim, Canada), Mark
Saunders (Northern Arena, NZ) and Frank Sahlein (3rd Level Consulting, USA).
Gage says that nationally recognised professional speakers, Bruce Sullivan
and Mary Linnell, further enhanced the experience. Swim School business
and management topics were addressed – particularly staffing and customer
acquisition and retention.
“The event prides itself on wonderful networking and social opportunities,”
says Gage. “The Top End location enabled this to be taken to another level;
with the Vorgee welcome drinks at the Darwin Ski Club, the conference
reception hosted by the NT Government at Parliament House and the awards
dinner lead by the local Larrikia people.”
He says that professional, engaging, motivational and informative were just
some of the comments they received about the conference.
Halls of Fame
Also at the conference, Paul Sadler, founder and leader of the Paul Sadler
Swimland group, was inducted as Legend 03 in the Australian Swim Schools
Hall of Fame, being presented with a Forbes Award by co-Legend 01,
Sadler, whose Swimland swim schools are benchmarks across many areas of
the industry, has been involved in the teaching of swimming and water safety
for more than 50 years.
Others inducted into the Australian Swim Schools Hall of Fame were:
Pat Taylor, Pioneer; Dave DuBois, Outstanding Contribution; AWSOM
The Australian Swim Schools National Awards of Excellence were also
presented with recipients being: Beatty Park Swim School, Inclusive
Swimming; Paul Sadler Swimland, Safer Swimming; Peter McMahon Swim
Factory, Outstanding Growth.
Meanwhile in Florida, Laurie Lawrence and Julie Zancanaro were inducted
into the International Swimming Hall of Fame (ISHOF) at a ceremony in August
at Fort Lauderdale. ISHOF is recognised by FINA, the international governing
body for the Olympic aquatic sports as its official Hall of Fame.
Both Lawrence and Zancanaro were inducted into the Australian Swim
School’s Hall of Fame last year, during ASSA’s inaugural awards dinner.
Lawrence, a legendary swimming coach, entrepreneur and internationally
renowned water safety advocate, received the organisation’s Gold Medallion
for providing a positive role model for today’s youth. The Virginia Hunt Newman
International Award was presented to Zancanaro for her expertise in infant
swimming and her passion for non-forceful methods.
The Just Spas range on
display at Claremont
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